He's a little more shook up about it than I am though:
American beer just took a step backwards…Maybe because when it comes to the average store-bought beer, meh.
it is a sad, sad, day.
They are all pretty much panther piss. They'll never compete with what a homebrewer can whip up in the kitchen, garage or basement in only a few short months.
All the usual 'lawn-mower' beers (light colored, light flavored like Bud, Coors, Miller, ... and every variant under the sun), were developed shortly after prohibiton was repealed to attract the female populace to the beverage normally consumed by men only. They created the demand for a formerly un-ladylike beverage by making it easier on the more sensitive palates. So they all have common characteristics and none really stand out as what I would call "yummy".
Rolling Rock is o.k. Not bad for store bought. I don't think that much of Bud. It's one of the store-boughts that give me a headache after even one or two servings.
I seriously doubt Bud will go changing Rolling Rock. That would be a mistake. Even changing the packaging could be detrimental. But if they go and try to make some sort of a hybrid, that could be devastating. What would they name it:
Let's see: "Rolling Bud"?
Naw. Sounds like a stoner in the basement.
How about "Bud Rock"?
Naw. That sounds like a 60's band. Remember D.O.A.?
"Rockweiser" maybe?
Sounds too much like the family dog.
Oh well. I'm sure they'll figger something out.
2 comments:
How about I still make my own version if RR@home.
Gawd, it's good.
That's my plan too.
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