July 11
1985 Coke's Classic Gaffe[...]
As one of the officials for Coke's advertising agency noted, "research clearly said we had a winner." However, despite lavishing hefty sums on an advertising blitz, the new product--aptly dubbed "New Coke"--was a resounding flop. America's legion of soft drink aficionados simply despised the new formula.
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The 'New Coke'. That shit was nasty.
Didn't take them long to put 'Coke Classic back on the shelves.
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